“Another trend is the removal of button frames from apps, leaving only the icon as the tappable indicator. Although this could be seen as a mimicing of Android, I think it’s fair to say that the idea of needing a button frame to contextualize tappable icons is getting outdated now.”
Though I’ve seen these ‘new buttons’, I never conciously noticed the change.
“The previous wordmark was typeset out of the box using Billabong. Not the most horrible of 1950s script typefaces but also not necessarily the best one, especially that capital ‘I’. I always appreciate a company dropping a stock font in exchange for a custom-drawn one. Even more so when it’s well done. The change here is a wonderful evolution that transforms the well-known wordmark into something that feels similar but definitely looks (and reads) better, even keeping the quirkiness of the ‘I’. The new upright script flows perfectly from character to character and then has enough for one last little kick in the flourish of the ‘m’. This might seem like a small, meaningless change but it lifts Instagram from one-hit-wonder app to what it actually is, a lifestyle brand.”