”[…] for a smartwatch to makes sense, it shouldn’t just be a smaller iPhone. Instead, it actually needs to be better than the iPhone for the tasks you are going to use it for. You aren’t going to write an email on your watch, but you are going to check the weather on it ― because that’s something you want to do on-the-go. So it needs to be optimized for these simple tasks being executed in a moving environment ― in contrast to current smartphone interfaces, which are made for increasingly complex tasks.”
